Generation G: Greater Expectations

Gabe Zichermann talks about how video games have groomed a generation of people with greater expectations for challenge, creativity, and community, and how these expectations are starting to impact society.  He explains how the activities employed in a great game — seeking novelty, creative thinking, challenge of self, networking and figuring things via trial and error —  are the same activities that increase brain gray matter.  These activities increase fluid intelligence — intelligence that drives problem-solving.  He says Generation G — the generation of people whose principle form of entertainment is video games — expect similar challenge and engagement from school, work — and life.

What’s been your experience?

How have you “gamified” your approach in attempt to improve results?  What happened?

Gabe Zichermann is an entrepreneur, author, highly rated public speaker and gamification thought leader. He is the chair of the Gamification Summit and Workshops, and is co-author of the book "Game-Based Marketing, where he makes a compelling case for the use of games and game mechanics in everyday life, the web and business.